Digital Marketing Strategy 360° & AI for Business Growth

Digital Marketing 360° and AI for Business Growth is designed to help participants understand integrated digital marketing strategies. This program covers the digital marketing ecosystem, branding and customer personas, content marketing strategies, social media marketing, SEO, and digital advertising. Participants also learn how to utilize Artificial Intelligence (AI) for market research, content creation, and customer analysis. Furthermore, this program discusses performance measurement through digital analytics and KPIs, enabling participants to develop effective digital marketing strategies that impact business growth.

After completion of this program, participants will be better able to:

• Understand the concept and ecosystem of 360° Digital Marketing, as well as the role of various digital channels in modern marketing strategies
• Identify target markets and customer personas as the basis for developing effective digital marketing strategies
• Design strong branding and positioning strategies to increase business visibility and competitiveness on digital platforms
• Develop a relevant, consistent content marketing strategy that increases audience engagement
• Understands strategies for utilizing social media, SEO, and digital advertising to increase marketing reach and conversions
• Uses Artificial Intelligence (AI) to support marketing activities such as market research, content creation, and customer analysis
• Understands how to measure marketing performance through digital analytics, KPIs, and dashboard monitoring
• Develop an integrated digital marketing plan that aligns with business goals and company growth